Now that 2023 is in full swing, we imagine you’re already planning for Q2. Thankfully, we’re on hand with crucial retail dates and trends in the UK that brands can hop on to create savvy marketing campaigns. From Easter Sunday to Father’s Day, read on to discover Q2 retail dates you can leverage. 


  • 10th April – Siblings Day
  • 11th April – National Pet Day
  • 7th April – Good Friday
  • 9th April – Easter Sunday
  • 10th April – Easter Monday
  • 21st-22nd April – End of Ramadan
  • 22nd April – Earth Day
  • 23rd April – St George’s Day


  • 2nd May – Early May Bank Holiday
  • 4th May – Star Wars Day
  • 13th May – World Cocktail Day
  • 16th May – International Day of Light
  • 29th May – Spring Bank Holiday


Pride Month

  • 10th June – World Gin Day
  • 15th June – National Beer Day 
  • 18th June – Father’s Day 
  • 21st June – International Day of Yoga
  • 21st June – Summer Solstice
  • 21st June – Start of Summer

With so many trends and significant dates, there’s no need to jump on every single one. Instead, handpick Q2 retail dates that are relevant to your brand and broader campaigns. From timely giveaways to releasing new product ranges to coincide, capitalising on trends is a great way to boost sales. 

If you’re ready to take your digital marketing strategy to the next level with a bespoke affiliate strategy, get in touch with the team today!