BOOSTING AFFILIATE PERFORMANCE IN Q4
Although we’re only in July, now is an excellent time to start planning your Q4 affiliate strategy. During the peak shopping period, marketing budgets double, gift-giving soars and sales surge. …
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CUSTOMER LOYALTY: AFFILIATE STRATEGY
Affiliate marketing is an effective strategy to build customer loyalty and retention. In fact, according to Get Cake, 79% of marketers use affiliate marketing to engage existing customers. So, in …
AFFILIATE MARKETING STATS YOU’LL WANT TO READ
Since the mass adoption of the internet, affiliate marketing has been around. In recent years, we’ve seen it grow more popular year on year. This blog looks at some recent …
THIRD-PARTY COOKIES: PREPARING FOR THE BAN
We’re preparing for a post-third-party cookie world as privacy concerns and new policies change the digital marketing industry. In case you missed the memo, third-party cookies on Google’s Chrome browser …
ATTRIBUTION & TRACKING IN AFFILIATE MARKETING
As a brand, it’s essential to understand where your sales are coming from and which channels are driving the most conversions. However, attribution is more complex than ever. Thanks to …
2022 FASHION MARKETING TRENDS
If you don’t already know, most of Conversion’s clients are fashion brands. From Missy Empire to Pretty Lavish, we work with many fashion brands killing it in the UK and …
2022 AFFILIATE MARKETING STRATEGIES
We broke down 2022 affiliate marketing trends in a recent blog. Now we’re sharing some of the strategies to respond. From recruiting affiliates to leveraging valuable publishers, here are just …
AFFILIATE MARKETING TRENDS IN 2022
The affiliate world is a fast-changing industry. With new trends, strategies, and partners arising regularly, eCommerce brands can access a world of opportunity. Our latest blog looks at some of …
COMBINING PR & AFFILIATE STRATEGY FOR SUCCESS
PR and affiliate marketing go hand in hand. Yet, many businesses and agencies treat the two marketing channels as separate entities. In this blog, we’re delving into five reasons why …
KEY RETAIL DATES IN 2022
Capitalising on trends is an excellent marketing tactic for eCommerce brands, particularly significant dates in the calendar. So, from Valentine’s Day to Cyber Week, in this blog, we’re sharing key …