Affiliate Publisher Types: Which Drive Ecommerce Growth?
A practical guide to affiliate publisher types for ecommerce brands, including content, creators, cashback, loyalty, voucher, CUGs and subnetworks.
Read articleThoughts, trends and practical advice from Conversion Digital on affiliate growth, partnerships and performance marketing.
A practical guide to affiliate publisher types for ecommerce brands, including content, creators, cashback, loyalty, voucher, CUGs and subnetworks.
Read article10 practical strategies for growing an ecommerce affiliate programme through publisher recruitment, incrementality, creators, content and commission optimisation.
Read articleLearn how to measure affiliate marketing incrementality using new customer data, attribution, customer journeys, testing and publisher-level analysis
Read articleChoosing an affiliate agency in the UK should involve more than comparing retainers, client logos and promises of revenue growth. Affiliate programmes can look highly successful on paper…
Read articleAffiliate marketing can be one of the most commercially efficient acquisition channels available to ecommerce brands. But there is an important distinction between having an affiliate programme and…
Read articleIf you're searching for an affiliate agency in the UK, you're likely looking to turn affiliate marketing into a meaningful revenue channel — not just a side activity…
Read articleFor many ecommerce brands, affiliate marketing starts well — but quickly plateaus. Revenue becomes concentrated in a handful of voucher or cashback partners, and growth stalls. Scaling affiliate…
Read articleMost brands think of affiliate marketing as discount codes and cashback. But the most valuable opportunities sit elsewhere — in content, editorial, and media placements. Affiliate marketing is…
Read articleAffiliate marketing is often criticised for “claiming” sales that would have happened anyway. This is where incrementality becomes critical. Understanding and improving incrementality is what separates high-performing affiliate…
Read articleChoosing the right affiliate marketing agency can be the difference between a stagnant program and a scalable revenue channel. With so many agencies offering “affiliate management,” it’s important…
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