Thoughts, trends and practical advice from Conversion Digital on affiliate growth, partnerships and performance marketing.
If you're searching for an affiliate agency in the UK, you're likely looking to turn affiliate marketing into a meaningful revenue channel — not just a side activity…
Read articleFor many ecommerce brands, affiliate marketing starts well — but quickly plateaus. Revenue becomes concentrated in a handful of voucher or cashback partners, and growth stalls. Scaling affiliate…
Read articleMost brands think of affiliate marketing as discount codes and cashback. But the most valuable opportunities sit elsewhere — in content, editorial, and media placements. Affiliate marketing is…
Read articleAffiliate marketing is often criticised for “claiming” sales that would have happened anyway. This is where incrementality becomes critical. Understanding and improving incrementality is what separates high-performing affiliate…
Read articleChoosing the right affiliate marketing agency can be the difference between a stagnant program and a scalable revenue channel. With so many agencies offering “affiliate management,” it’s important…
Read articleNow that 2023 is in full swing, we imagine you’re already planning for Q2. Thankfully, we’re on hand with crucial retail dates and trends in the UK that…
Read articleWhile Q1 can feel somewhat quiet compared to a busy Q4 for eCommerce, there’s still plenty of opportunity to generate sales. One way of doing so is to…
Read articleInfluencer partnerships can be an excellent brand awareness and sales strategy. The trick? Nailing your strategy. Here are four tips so you can do it right. Influencer partnership…
Read articleWe’re back with our first blog of 2023. As always, we’ll keep it short and sweet, sharing three reasons why you should invest in affiliate and partner marketing…
Read articleWhen was the last time you performed general housekeeping on your affiliate program? If it’s been a while, it’s about time that changed. So, to get 2023 off…
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