While Q1 can feel somewhat quiet compared to a busy Q4 for eCommerce, there’s still plenty of opportunity to generate sales. One way of doing so is to capitalise on important retail dates and trends to create buzz and personalise offers. So, in this blog, we’re sharing Q1 key retail dates.
January
Dry January & Veganuary
- 1st January: New Year’s Day
- 16th January – Blue Monday
- 22nd January – Chinese New Year (Year of the Rabbit)
- 25th January – Burns Night
- 26th January – Australia Day
February
LGBTQ+ History Month
- 14th February – Valentine’s Day
- 17th February – Random Act of Kindness Day
- 20th February – Love Your Pet Day
- 21st February – Shrove Tuesday (Pancake Day)
- 22nd February – Ash Wednesday
March
- 1st March – St David’s Day
- 2nd March – World Book Day
- 8th March – International Women’s Day
- 17th March – St Patrick’s Day
- 19th March – Mother’s Day
- 20th March – First Day of Spring
- 22nd March – Start of Ramadan
- 26th March – British Summer Time begins
Now, as with all trends, you don’t need to hop on every single one. So, choose relevant dates and trends each month to form campaigns around. From social media posts to email campaigns and exclusive discounts, aligning these dates to your broader strategy is a great way to drive traffic and sales.
If you’re keen to leverage an affiliate network and partnerships to maximise sales during peak times, get in touch with the team today to discuss a bespoke strategy.