Market Adaption
The Goal
Raise awareness of Hype’s face masks in response to market changes and drive increased clicks & revenue.
The Strategy
When the odds are down, it’s crucial to adapt! During the Covid 19 pandemic, Conversion Digital worked closely with key editorial publisher partners to generate awareness of Hype’s newly launched face masks to continue to generate sales in times when the market declines.
The Outcome
Conversion Digital placed a heavy focus on Hype’s “lockdown friendly” products, predominantly face masks, with key editorial publishers-leading media outlets such as Glamour, Mirror, Independent, and T3 subsequently featured Hype and surpassed all other affiliates by 50%.
The Results
1024%+ YoY Revenue growth
450,000+ Unique visitors
82% New customer sales
