Now is a super exciting time to be in the affiliate marketing space. As more brands invest in the channel and it becomes more sophisticated, we expect big things in 2023. In this article, we’re sharing three predictions for affiliate marketing trends in 2023.
2023 affiliate marketing trends
Influencer partnerships will continue to grow
As the influencer space grows, more creators are savvy to affiliate links, and it will only continue in 2023. So, whether you partner with influencers directly or through subnetworks like LikeToKnowIt and 21 Buttons, investing in influencer affiliates is highly recommended.
Furthermore, many brands will focus on working with influencers to create short-form video content as TikTok continues to become popular with advertisers.
Editorial publishers will dominate
Long gone are the days’ affiliate marketing was only good for bottom-of-the-funnel conversions. Today, affiliate partnerships can be used to appeal to customers at every stage of the customer journey, brand awareness included. As more quality editorial publishers offer excellent opportunities, more brands will tap into this.
With editorial partnership opportunities increasing, so does the need to align your PR and affiliate strategy. If you’re investing in PR, it’s wise to do the same with affiliate strategy to leverage commission to secure editorial coverage.
We’ll see more brand partnerships
As marketing costs increase, brands will be looking to run cost-efficient joint campaigns. When two brands with aligned values and audiences come together, they can form a powerhouse partnership. The best bit? With an affiliate program in place, it opens the door for plenty of collaboration with brands.
From promoting other brands in gift guides in return for a commission to joint competitions and influencer activations, there is endless potential for brand partnerships on an affiliate basis.
If you’re ready to capitalise on affiliate marketing trends to take your digital strategy to the next level, we can help. Get in touch with the team to learn more about our bespoke management solutions that drive incremental revenue and growth.