THIRD-PARTY COOKIES: PREPARING FOR THE BAN
We’re preparing for a post-third-party cookie world as privacy concerns and new policies change the digital marketing industry. In case you missed the memo, third-party cookies on Google’s Chrome browser …
ATTRIBUTION & TRACKING IN AFFILIATE MARKETING
As a brand, it’s essential to understand where your sales are coming from and which channels are driving the most conversions. However, attribution is more complex than ever. Thanks to …