CUSTOMER LOYALTY: AFFILIATE STRATEGY
Affiliate marketing is an effective strategy to build customer loyalty and retention. In fact, according to Get Cake, 79% of marketers use affiliate marketing to engage existing customers. So, in …
ATTRIBUTION & TRACKING IN AFFILIATE MARKETING
As a brand, it’s essential to understand where your sales are coming from and which channels are driving the most conversions. However, attribution is more complex than ever. Thanks to …
UNDERSTANDING THE AFFILIATE FUNNEL AND CUSTOMER JOURNEYS
In our last blog post, we detailed everything you need to know about choosing the right publisher for your brand. This week, we’re delving a little deeper as we look …