Q4: KEY DATES FOR AFFILIATE SUCCESS

With Q4 just around the corner, now is an excellent time to start planning ahead to capitalise on key shopping dates throughout the period. While e-commerce businesses are already putting the work in, September marks the time for action in the affiliate marketing world. If you think it’s too early to start booking in Cyber Week and Christmas placements, you’re wrong.

Now is an excellent time to start working on an affiliate strategy so you can secure the best exposure for your budget. From commission increases and exclusive promotions to booking in tenancy placements, you’ll want to start planning for Q4 now to be ahead of the game.

November and December see some of the busiest months of the year when it comes to trending retail dates. To make your life easier, we’ve compiled a list of trending days you can plan ahead and maximise sales.

November

11th November – Singles Day; is a celebration of China’s observation of being “single and proud” as the largest e-commerce shopping day in the WORLD, single’s day presents an excellent opportunity to reach Chinese consumers.

24th November – Ah, Black Friday is one of the most competitive dates in the affiliate calendar. What was once an American tradition is now one of the most significant online and in-store shopping dates of the year.

27th November – As if Black Friday wasn’t chaotic enough, one day just isn’t enough for consumers to bag all the bargains. Low and behold, Cyber Monday.

24th – 27th November – While Black Friday and Cyber Monday often see brands offering the highest discounts of the year to compete, Cyber Weekend (and even Cyber Week) are becoming increasingly popular.

28th November – Giving Tuesday is an event which sees consumers and brands encouraged to “give back” and donate to an organisation or charity.

December

11th December – Green Monday marks the best day for online sales in December. You can think of it as the Cyber Monday of December.

23rd December – Marks the final shipping day for guaranteed delivery before Christmas Day. Often, brands will increase offers on and around this date to serve as an incentive for shoppers to buy more during their final shop.

25th December – Thanks to the internet, Christmas Day sales are easy than ever. While it’s not as busy as Boxing Day, shoppers are often scrolling for the best deals on Christmas Day, so start Boxing Day sales a day early.

26th December – As it’s likely social distancing measures will remain in place in December, Boxing Day 2020 may see more shoppers heading online than ever before.

29th December – Marks the final shipping day for guaranteed delivery before New Year’s Eve, a particularly important date for fashion brands to upsell.

Are you prepared to cut through the noise and rise above your competitors to snag the sales throughout Q4? If you could use a helping hand, get in touch with Conversion Digital, and we’ll help you to excel your e-commerce efforts in Q4 and beyond!