New Customer Growth
The Goal
New customer growth as a core objective & KPI. Identifying key content and closed network publishers to target new customer groups.
CASIO saw a program strategy launch to invest further into inventive placement opportunities to target new customers within the channel by developing it’s partnership with closed group employee benefits websites.
The Strategy
Conversion Digital performed an audit to seek out employee benefit publishers who were aligned with CASIO’s primary and secondary core target audience groups, across a number of core demographics.
The Outcome
Running a “Deal of the Week” top placement with publishers such as PerkBox.
By launching a commission increase to coincide with this offer meant that the incentive could produce additional placements including email newsletters and offer homepage features, widening the reach of the campaign.