With so many key shopping dates in Q4, no doubt you’re keen to maximise your digital footprint. Now is a great time to start. In this blog, we’re sharing five tips to utilise your affiliate program to maximise your social reach in Q4 and tap into new audiences. Read on if you’re looking for a low-risk, high-reward brand to boost your social presence.
Maximise Social Reach in Q4
Use social sharing
Referrals are worth their weight in gold. So, what better way to attract new customers than through recommendations from your happy customers? Several affiliate publishers, such as Soreto, offer powerful social sharing tools that reward existing customers and win new customers.
For example, you could offer existing customers £20 off their next order and £20 off for their friends when they refer them to shop with you using a unique code or link. This way, you’re reaching new audiences while rewarding loyal customers.
Invest in editorial exposure
Q4 marks a highly competitive time in affiliate marketing. Generally speaking, you’ll need to invest in tenancy placement to secure editorial exposure with top-tier publications. The good news? Affiliate tenancy placements are more affordable than traditional media placements as you can use a combination of fixed fees and commission.
With social media playing an integral role in marketing today, many editorial publishers will offer social exposure as part of editorial packages, increasing your reach further.
Offer increased commission in return for exposure
If you don’t have any budget for tenancy placements, not all is lost. While it can be challenging to come by, some publishers may offer increased exposure in return for a commission. For example, if a publisher has earned well from you all year, you may be able to negotiate some social exposure with no upfront costs.
As we mentioned, Q4 is a very competitive period. So, if you’re keen to lock in exposure on a commission basis, act now!
Partner with influencers
Partnering with influencers is a great way to boost your social presence across key shopping dates. Similarly to editorial sites, many influencers will command a fee for guaranteed exposure, particularly in the lead-up to Christmas. However, if you’ve worked with influencers before and seen great results, it’s a worthwhile endeavour.
As with editorial, if you have existing relationships with influencers, you may be able to negotiate a discounted rate in return for a commission boost.
Side note: if you’re new to influencer marketing, we highly recommend opting for a commission-first approach to test performance before investing large sums into influencer marketing.
Launch an ambassador program
If macro influencers are out of the question, why not turn to micro-influencers? The micro-influencers we’re talking about are your existing customers or creators within your niche. As mentioned earlier, recommendations are powerful. So, why not turn your current customers into ambassadors by offering them a small kickback in return for social exposure? While you may have overlooked micro-creators previously, they can be a powerful sales driver.
Get in touch if you’re keen to unlock your affiliate potential in 2022 and beyond. Our experienced team are on hand to build a bespoke strategy to meet your KPIs and boost your bottom line. Until then, follow us on LinkedIn for all things affiliate marketing!